Forthea is an award-winning digital marketing agency thatimproves lead generation for clients by focusing on superior data analyticsand creative executions that produce measurable results. Forthea’srock-solid commitment to core values and sustained business excellence hasled to successful partnerships with a variety of B2B and B2C clients aroundthe world. Forthea was founded in 2006 in Houston, where it maintains itsU.S. corporate headquarters.Forthea has been recognized as one of the best places to work inHouston, one of the fastest-growing companies in Houston, and one of thelargest Houston-area advertising agencies. Forthea President ChristopherPappas has been recognized as one of Houston’s top young businessleaders.The CRO Analyst role is tasked with digging into a website’s userbehavior data to understand what is working well and which areas can userefinement. Their analysis of this data informs their design decisions andleads to the development of new layouts, content, modules, andfunctionality, often coupled with A/B testing to ensure peakperformance.You will be working closely with senior planners, account managers, anddigital marketing specialists across the company and serve as an integralpart of the service organization and the company’s overall growth.Success at Forthea comes from someone who is naturally energetic,entrepreneurial, effective, humble, and who simply hates to lose.Core Job Responsibilities—Conduct user behavior research to determine website optimizationopportunitiesBrainstorm solutions for proposed website UX updatesCreate and present monthly analysis reports regarding relevantconversion metrics, user behavior trends, and optimization recommendationsDesign, implement, monitor, and report on A/B testsMonitor project and A/B test results, analyze key metrics, and reporton performanceWork closely with clients and internal SEO and Paid Media teams toalign with client goalsWork closely with the Web Design/Development team to design andimplement website optimizationsRequired Qualifications—2-4 years of experience optimizing website UXProficiency using Google Analytics to research data trends,specifically related to GA goals/conversionsDemonstrated proficiency in research, analysis, creative thinking, andproblem solvingExperience working in different CMSs, such as WordPress, MODX, Drupal,and MagentoHigh attention to detail, critical thinking, and problem-solvingskillsGood writing and verbal communication skills (including presentationskills)Strong analytic skills and ability to relate results to client businessobjectivesProficient at managing projects and able to multi-task, organize,prioritize, and structure workloadAbility to learn new concepts and techniques quicklyGreat if you have: Experience with Google Optimize and HotjarExperience with CRMs such as SalesForce, Zoho, and HubspotProficiency creating website and UX/UI design mockupsWebsite development experience using the HTML/CSS, JavaScript/jQuery,PHP, SQL stack Show more Show lessTagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home