Digital Marketing Manager | BreederDAO |Philippines

Responsibilities

• Ensure successful creation and implementation of integrated marketingstrategies across digital advertising; Paid Search/Paid Social,Display/retargeting, SEO, email marketing, and website conversionoptimization
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Ensure successful creation and implementation of integrated marketingstrategies across digital advertising; Paid Search/Paid Social,Display/retargeting, SEO, email marketing, and website conversionoptimizationOversee the health of the Digital Marketing strategy, including;implementation of digital marketing campaigns and activity (video, search,display, social, CRO) with a focus on marketing performance, budgets,campaign execution, and reporting resultsEnsure that all digital marketing is integrated across all customertouchpoints and consistent with brand positioning, marketing strategies,and messaging objectivesBuild and execute testing roadmaps to drive continual optimizations,new channel growth, creative insights, and audience learningOptimize the marketing mix based on performance metrics identifiedduring testing and create plans to scale strategies where it makessenseActively measure the performance of all marketing campaigns to developthe digital narrative and communicate results to the broader teamIdentify areas of improvement where automation can be implemented toimprove conversionManagement of digital marketing budget (i.e. ad spends)Serves as digital marketing subject matter expert and point of contactfor projects managed by other cross-functional teams to ensure that thedepartment’s requirements are communicated and incorporated intosolutionsPlan and coordinate the execution of lead-generation activitiesPerform bid managementMonitor campaigns, budgets, and performanceAnalyze click-through rates, conversion rates, and relevant KPIsTrack campaign performance through daily pacing reports, weeklyanalysis reports, and monthly budget allocation reportingProduce monthly campaign reports and trend scouting reportsWork with the content team to maximize online marketing campaignsTrack the ROI of paid channels and report to marketing leadership andother executivesOther tasks may be assignedKey ExpectationsPaid Ads Management: Develop, implement, and manage paid advertisingcampaigns across various platforms such as Google Ads, Facebook Ads,Twitter Ads, Youtube Ads, LinkedIn Ads, etc. Monitor and analyze theeffectiveness of marketing content and paid ads, making recommendations forimprovement.Performance Analysis and Reporting: Analyze digital marketing data toprovide insight into target audiences and their behavior, and report onperformance and ROI of all digital marketing campaigns.Market Research/Trendscouting: Stay up-to-date with the latest trendsand changes in the blockchain industry, social media, and the like.HMOWork From HomeTokensLeave CreditsTraining & DevelopmentFamiliarity with Blockchain, Crypto, NFT space a must.At least three years of experience in Digital Marketing and ContentManagement, ideally with a key skill in Performance/Growth Marketing.A strong background in digital marketing analytics is required; digitaltracking, ideally optimisation, A/B testing, as well as and measuringdigital marketing performanceMetric-drivenAnalytical and data-driven – can track the ROI of paid channels andhave the ability to draw insight from complex marketing dataPossesses a mix of skills in the marketing functionExperience working in a marketing agency is a plusTagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home