Digital Product Marketing Manager (Remote)

Marketing
Salary: Competitive Salary
Job Type: Full time
Experience: Senior Level

JoVE

Digital Product Marketing Manager (Remote)

Digital Product Marketing Manager | JoVE | Mexico

JoVE (www.jove.com) is a USA-based company producing video solutionswith the mission to advance scientific research and education. Ourinstitutional clients comprise over 1,000 universities, colleges, andbiopharma companies, including such leaders like Harvard, MIT, Yale, and...

JoVE (www.jove.com) is a USA-based company producing video solutionswith the mission to advance scientific research and education. Ourinstitutional clients comprise over 1,000 universities, colleges, andbiopharma companies, including such leaders like Harvard, MIT, Yale, andStanford. As a rapidly growing company, with offices in the USA, UK,Australia, and India servicing clients in over 60 countries, we are seekingtalented individuals to join our company.Role:We are seeking a Product Marketing Manager to drive the creation anddelivery of unique market positioning and sales enablement for ourportfolio of solutions across research, library, education, andprofessional segments. The ideal candidate will have a passion formarketing a product and the ability to work collaboratively with sales,product management, customer success and marketing teams. Responsibilities:Create compelling product messaging based on the value proposal forJoVE Build and maintain customer personas and create product marketingmaterials that correspond to each stage of the buyer journey.Create strong marketing collateral, copy and sales enablement materialsbased on research, customer insights, product development details, andtechnical language.Lead internal and external launch of new products/services with a focuson customer acquisition. Compose and maintain a library for sales training and enablement toolsincluding sell sheets, FAQs, competitive positioning, training and internalawareness communications.Compose content and manage the external marketing assets includingbrochures, case studies, customer presentations, newsletters, researchbriefs, and speaking engagements. Partner with marketing teams to drive the messaging in premium contentsuch as infographics, product videos, webinars and other lead-gen campaignactivities. Requirements:3-5 years of work experience in B2B product marketing Experience in a sales enablement, product marketing or related role inthe technology, education or research field/marketAdvanced communication and listening skills to interact with and workwith a wide range of people and functions Knowledge of go-to-market (GTM) launch activities through the fulllifecycle. Strong analytical and strategic thinking skills. A great attitude – willingness to learn new skills, takeinitiative, and collaborate across teams. Knowledge of Google products, WordPress, HubSpot and Microsoft OfficeSuiteHigh level of English speaking and writing is a must; other Europeanlanguages a plus (i.e. Spanish, Italian, Portuguese, French, etc).Creative and organized thinker, self-starter, motivated and highlyflexible.Ability to thrive in a fast-paced, deadline-driven team environmentwith shifting priorities.Why Join JoVE?When working with JoVE, you can expect salary and benefit packagecompetitively placed within the local market.You will make a direct impact in accelerating science research and inimproving student learning in science education.Opportunity to work in an environment that promotes innovation andcollaboration.Our strong promotion from within culture draws a clear path to advanceyour career with us. Show more Show lessTagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home
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