Director Sales Gtm Strategy Wfh (Remote)

We’re dedicated to making legal help accessible to everyone. Since transforming the legal industry with our innovative online services and technology in 2001, we’ve helped millions of customers start and run businesses, protect their brands and intellectual property, and manage their estates through wills and trusts.

As an industry leader for over two decades, innovation is at our core. We’re creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact. We’re always on the lookout for exceptional people to help us push boundaries.

Here, you’ll find work that is both rewarding and challenging, in a team where every voice is valued, and diversity, equality, and inclusion are embraced. Together, we’ll continue to democratize the law and make a real difference in people’s lives.

Remote-First Environment

Since March 2020, our team members have been working remotely, enjoying a better work-life balance with more time for family and personal wellness. Our “remote-first” policy means you won’t need to come into the office regularly, though we encourage in-person collaboration when possible to foster teamwork and engagement.

Position Overview

We’re looking for a seasoned Sales/Go-to-Market (GTM) Strategy Leader to join our team. The ideal candidate will have a robust background in Sales and GTM strategy, particularly with small businesses. You’ll develop strategies, create propensity models, manage vendor partnerships, enhance customer experience, and understand upselling and post-purchase sales.

You’ll excel at seeing the big picture while diving into the details to build a comprehensive sales/GTN strategy. This role requires a proven track record in using analytical approaches to drive sustainable growth and extensive experience collaborating with tech, product, marketing, and operations teams.

Key Responsibilities

Cultivate and maintain critical relationships with existing and prospective partners.

Develop and execute revenue-driving programs and initiatives.

Ensure effective and timely communication both internally and externally.

Maintain and present pipeline dashboards to Executive Leadership, showcasing program and investment effectiveness.

Work closely with cross-functional teams, including tech, product, marketing, operations, and customer success.

Create strategies to engage with customers 30-60-90 days after initial formation to upsell products and services.

What We’re Looking For

At least 10 years of experience in Sales/GTM strategy, with a leadership role focusing on implementing sales strategies and driving results through third-party vendors.

A proven track record of success in Sales/GTM and sales leadership in a tech-forward industry.

Strong knowledge and experience in building customer relationships based on trust and long-term value.

Expertise in analytics and working with propensity models to curate customer segments.

Ability to prioritize and manage multiple projects and initiatives simultaneously.

A high tolerance for ambiguity with the ability to focus and execute in a changing environment.

Executive presence to lead, manage, and influence effectively.

Excellent communication and interpersonal skills for effective collaboration with cross-functional teams.

A bachelor’s degree in business, marketing, or a related field is preferred.

Compensation And Benefits

The salary range for this remote position is $172,100 – $223,150, depending on factors such as geographic location, work experience, education, skill level, and business needs. In addition, the compensation package may include an annual bonus, incentive bonus, and/or restricted stock units.

Benefits Include

Medical, Dental, and Vision Insurance

401(k) with Matching Contributions

Paid Time Off

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Short-Term/Long-Term Disability Insurance

Fertility and Mental Health benefits

One Medical And Other Wellness Benefits

Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and ensure access to professional legal advice for all. We are an equal opportunity employer, committed to diversity, equality, and inclusion. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Employment Type: Full-Time