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Windranger Labs
Growth Marketing Lead Btc Ecosystem (Remote)
Growth Marketing Lead Btc Ecosystem | Windranger Labs |Worldwide
Context
FBTC is a secure, decentralized, and composable BTC asset aimed atliberating Bitcoin’s truepower of growth. FBTC provides a liquidBitcoin asset that adheres to a 1:1 peg with Bitcoin toredefine its role...
Growth Marketing Lead Btc Ecosystem | Windranger Labs | Worldwide
Context
FBTC is a secure, decentralized, and composable BTC asset aimed at liberating Bitcoin’s truepower of growth. FBTC provides a liquid Bitcoin asset that adheres to a 1:1 peg with Bitcoin toredefine its role across all blockchain platforms. By fostering DeFi composability, cross-chain interoperability, and promoting the widespread adoption of BTC applications, FBTC represents a beacon for a high-speed, low-friction, and interoperable future where all blockchains and every tokenized economy can flourish. FBTC is powered by early core contributors Antalpha Prime and Mantle.
https://www.fbtc.com/
About the team
We are looking for a Marketing Growth Lead to join as a founding member of the team and help launch and grow the user base for FBTC. You will be responsible for leading strategy across marketing , community and influencers programs, using analytics to inform decisions and driving execution to optimize a Business Development and Marketing budget.
Your Role
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Join the team as a founding member and help do what’s necessary to bootstrap the project.
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Represent the brand at industry events, conferences, and forums, showcasing expertise in thought leadership, and commitment to making FBTC successful.
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Own, plan, build, and execute growth and marketing strategies along with the associated budget for FBTC.
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Stay up to date with the latest trends, advancements, and opportunities within the DeFi ecosystem, ensuring the project remains at the forefront of innovation and partnership potential.
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Collaborate closely with internal teams to align partnership initiatives with overall company goals and objectives.
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Ensure growth metrics are accurately captured and analyzed to understand the effectiveness of growth initiatives to further improve our acquisition spend efficiency.
Your Craft
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Considerable experience leading ecosystem / marketing strategy for crypto focused financial institution(s) or reputable DeFi project(s)
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Strong relationships with web3 organizations and previous examples of partnerships built and maintained
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Proven leadership and managerial skills, with the ability to inspire and motivate a team towards achieving ambitious goals.
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Proven track record of negotiating and closing deals to drive revenue growth within the web3 ecosystem
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Able to think strategically as a growth lead and can also execute as an individual contributor to quickly test new assumptions
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Owned and managed budgets before with a track record of pacing spend in accordance with revenue targets and other goals (CAC, CPL, retention, etc.)
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Excellent written and verbal communication skills across a variety of senior stakeholders(both internal and external).
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