and perks in the industry.Unicorn Role Overview: Do you have a passion forturning data into stories that drive compelling marketing strategies? Ifyou excel in crafting creative solutions and transforming insights intoaction, you might be the ideal candidate for our Paid Performace MarketingSpecialist position! In this role, you’ll wield your expertise indigital marketing analytics and ad composition to draft, publish, andoptimize digital ads across various platforms. You’ll develop andexecute detailed performance reports that not only track success but alsoreshape our marketing approaches. This position will play a crucial part inhelping our client understand campaign effectiveness and strategize futuredirections with precision!Why Assistantly: At Assistantly, we’re dedicatedto connecting talented professionals like you with rewarding opportunitiesacross various industries. When you partner with our forward-thinking team,you’ll gain access to a diverse range of roles, from administrativepositions to executive support, all tailored to match your unique skillsand aspirations. Become a unicorn and unlock the potential for meaningfulcareer advancement and personal development!Permanent WFH opportunitiesPart-Time, Full-TimeHealth & Wellness AllowancePaid Time Off (PTO) YearlyMonthly Bonus DrawingsLoyalty & Performance BonusesProfit SharingProfessional Development TrainingCommunity of UnicornsWhat you’ll do1. Performance Reporting:Utilize Triple Whale to create accurate weekly performance reportsfeaturing MTD performance and monthly recap reports at month’send.Analyze metrics such as ad spend, return on ad spend (ROAS), cost peracquisition (CPA), conversions, conversion value, impressions, clicks,click-through rate (CTR), cost per click (CPC), and cost per impression(CPI).Interpret data to develop a narrative that explains performance trendsand provides actionable insights to improve campaigns.2. Ad Creation & Publication:Draft and publish engaging ads on platforms including Meta(Facebook/Instagram), TikTok, Google Ads, and Amazon.Follow specific structural and testing guidelines and manage ads fromtesting phases to evergreen statuses.Optimize ad placements considering the unique dimensions andrequirements of each platform.3. Strategy Optimization:Continuously assess and refine advertising strategies based onperformance data and industry trends.Recommend strategic adjustments to enhance campaign efficacy andefficiency.***This position is non-client facing***What you’ll bring3-5 years of experience in performance analysis, preferably within adigital marketing or advertising setting.Profound knowledge of performance metrics and digital advertisingplatforms.Strong analytical skills with the ability to create stories from datato aid in client decision-making.Excellent communication skills, both written and verbal.Experience with ad drafting, copywriting, and creativeoptimization.A proper WFH set up and the ability to work independently in a fullyremote environment.ToolsTriple WhaleFacebook/InstagramGoogle/YoutubeTikTokBuffer/Sprout SocialEmail & SMS Marketing ToolsTagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home