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As a UI/UX designer, the process of discovery and constant consideration of the audience drives every project. It also makes what I do very satisfying. You know you love what you do when you can't wait to learn more and more. Each day is a new opportunity to learn, create, inspire others and empower ideas.
As an innovation leader for Motorola (and its successors), I helped make things happen by listening to people (and a bit of creative thinking). Just like UI/UX, incomplete or even misguided ideas can become impactful solutions when you listen, ask questions, and find the root of the problem.
UI/UX Designer
2010 - Current: Hamilton & Weston Holdings
A multi-faceted company focused on quality design and online education
- Totally redesigned client’s website, driving a 50% increase in traffic within 2 months. UI/UX design included: new landing pages, all new flow, new copy, new and enhanced features and a responsive design.
- Prepared mockups, wireframes, prototypes and landing pages and reviewed as part of the design process to provide and receive feedback along the way.
- Conducted research & interviews (employees, customers, owners, business partners) to improve the UX by understanding customer needs, identifying the gaps and suggesting opportunities.
- Designed website, logo and all graphics for Woolsey Workshop. The site has since been promoted by Adafruit, Inc. and KiCad (sponsored by Cern).
- Designed all graphics for ExtremeBytes Software’s IOS applications.
R&D Design Process Lead, Web Developer, Innovation Leader
2000 - 2016: Motorola (and its successors Freescale and NXP)
One of the world’s top designers and manufacturers of semiconductors
- Led the development of design software, with UX at the forefront, resulting in 90% adoption rate, better on-time decisions, 4x increased productivity and near-zero defects.
- Led innovation team with world wide impact (31,000 employees) resulting in employee retention, environmental improvements, reduced cycle time, patents, 6-8 months improved time to market and near-zero defects.
- Deployed engaging internal website solutions that enabled the engineering design community. Developed mainly in HTML and Perl.