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I am a marketing professional skilled in the planning and execution of campaigns across multiple platforms and industries. Throughout my career, I have been driven by my intellectual curiosity to find answers to the most pressing questions. Whether it's finding the perfect photo for an advertising campaign or writing the right mix of copy for an email, I have been able to quickly uncover a customer's pain point and identify a strategic solution.
With a proven track record of successful integrated traditional/nontraditional advertising campaigns, there are two things that fascinate me most about product and growth marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization—so you're optimizing for something that is both rational and irrational.
With my refined skill set, I bring customer-centric mindfulness that enables businesses to innovate and thrive. I apply the same thinking in product marketing that I also apply in leadership because whether you're connecting with consumers or with your team, you're connecting with the fun irrationality of their logic—in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.
I am a creative and tenacious marketing professional with extensive experience running online and offline marketing campaigns. Out-of-the-box thinker, able to come up with create marketing techniques, with a specialization in guerrilla marketing and social media marketing. Excellent interpersonal skills and multitasking abilities. Experience in in-house and consultant settings. Proficient in MS Office and expertise in content creation, event management, web development and staff management.
