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Asia Hankins
Asia
I am a recent MBA graduate seeking an exciting new role! I am passionate about digital marketing and customer success. I am seeking an employer that will help me grow as a marketer and a business professional
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Asia
United States Of America
English
United States Of America
Master's degree
Mills College
BA, MBA
Calm, Honesty, Humor, Resilience, Respect
Cooking, Dancing, Listening to music, Painting

I have spent the last year completing my graduate degree and networking with socially conscious business professionals. I have been searching for a role that would be fulfilling and challenging in a positive way. I've done some consulting work on the side for small businesses and I would like to continue to use my marketing expertise to improve businesses.

Analytics, Budgeting, Business Analytics - Business Case Preparation, Content marketing, Marketing Strategy, Operational Optimization - Operational Systems, Project Management, Social Media Marketing, Time Management
Marketing/Social Media
3 - 5 Years of experience
Communications/PR
1 - 3 Years of experience
Full-Time, Internship

Education

Master of Business Administration • May 2020 • Mills College

Bachelor of Arts: Business Economics • May 2019 • Mills College

Certification: Google Ads – Curated and executed a Google Ads campaign (PPC) for a tech nonprofit

Projects

B2C Digital Marketing Campaign

  • Designed a digital marketing campaign for a local restaurant in Oakland
  • Tracked square data to analyze customer behavior
  • Led several client meetings before presenting the final marketing plan to the restaurant owner

Salesforce

  • Completed several Trailhead modules to learn Salesforce CRM functionalities
  • Created a conference management application using Apex
  • Currently completing more trails to learn additional marketing strategies

Data Visualization and Data Analysis

  • Utilized R and Python to analyze small business owner census dataset
  • Visualized the distribution among various groups of business owners
  • Earned certifications in Python and R on DataCamp

Project Management

  • Learned how to use Microsoft Project to manage long-term projects
  • Constructed a project for a Berkeley urban winery to create monthly First Friday events that would attract more customers and wine club members

Experience

Marketing Consultant • Self Employed • September 2019 – Present

  • Perform target market research
  • Collect and analyze customer data
  • Create customer experience survey
  • Design a strategic marketing campaign for clients
  • Present final reports to clients

Social Media and Business Operations Assistant • Richter Communications • September 2018 – April 2019

  • Create and post daily content on Instagram, Twitter, and Facebook
  • Create monthly action plans for team members
  • Improve business processes between teams via Process St, Asana, Trello, and Slack
  • Perform consumer research and reports by deadlines
  • Write interactive and informative monthly team newsletters
  • Curate a digital marketing course that increased membership by 25%

Student Activities Program Assistant • Mills College • August 2016 – May 2018

  • Marketing events on social media, the MillsGo app, and on online student and faculty forums
  • Manage an event planning team of 3 students
  • Utilize Excel to manage a $9000 yearly budget
  • Use Microsoft Office, PowerPoint, Google Forms, and Google Drive

 

 

 

 

Experience