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Passionate about consumer-centric innovation and brand development.
Flexible, result oriented, change-maker and committed team player, brave self-starter with a can-do-attitude, following M. Gandhi: "Be the change you want to see in the world."
Lifelong learner committed to personal growth with a natural attitude to learn quickly and work hard, exemplary entrepreneurial mind-set and spirit, highest motivation and impeccable quality of work highly recognized as main reasons of being an excellent addition to any organization.
Multilingual and passionate marketing leader and digital marketing innovator with over 15 years global/regional + local experience in fast moving consumer goods industry, OTC and startups companies across diverse categories and geographical assignments. Proven track record in international innovation work, defining category, brand and digital strategies delivering sustained commercial growth and profitability, comms development and in-market execution. Successfully motivating and leading cross-functional and cross-market teams, managing complex projects within a demanding environment and tight deadlines. Strongly driving digital projects, measuring results and ensuring data transformation into valuable business actions.
Area of expertise:
● Marketing strategy
● Digital strategy and implementation
● Social media and mobile business planning
● Innovation and new product development
● Multi-functional project leadership
● Category and brand development
● P&L management
● Integrated digital cross-media communication campaigns
