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Hi there- nice to virtually meet you! My name is Jorrell and I'm a dual digital media planner/account manager at a media agency here in Austin, Texas. Currently my work focuses on crafting & executing digital campaigns for two major B2B clients within the SaaS/Financial/Legal industries, with the purpose of leveraging exceptional thought leadership & service to help my clients meet their business goals.
In the 4+ years prior to my current role, I've been fortunate to have worked at major agencies in Dallas & New York, learning from some of the industry's best on accounts such as ExxonMobil, Subway & AT&T. With the exposure of working with multi-variate media tactics & cross-functional teams across various markets (domestic & international), I'm adept at identifying the methods needed to connect my clients' messaging with their intended audiences.
Beyond the work environment, you will find me heavily involved with recreational sports (softball & volleyball), enjoying a skim iced latte at a local coffee shop, or traveling to a new destination! Of course, I'm also a dedicated father to my cat, Tokyo, so spending quality time with him is always on the agenda. I appreciate your time in learning a little bit more about me and welcome the opportunity to connect with you and discuss things even further.
Please feel free to reach out 🙂
- jorrellrdz@gmail.com
JORRELL RODRIGUEZ
Mobile: 830-968-4172 | Email: jorrellrdz@gmail.com | Website: www.jorrellrodriguez.com
EXPERIENCE
Media Account Manager
June 2017 – Present
Just Media, Inc. Austin, TX
Clients: Solarwinds, Thomson Reuters
- Serve in hybrid role as lead digital media planner & account manager; supervise all campaign processes, account operations and daily communication with over 15 client contacts
- Own and execute full planning cycle, synthesizing client briefs, developing RFPs, media mix models, partner recommendations, and targeting strategies for all quarterly campaigns
- Negotiate media buys and process insertion orders, spanning programmatic, display, native, paid social, content syndication, and email marketing verticals
- Directly manage 10+ media partners and internal platform specialists for tagging set ups, campaign pacing, and optimizing spend efficiency on a weekly basis
- Lead weekly client status + reporting calls and QBR presentations; work directly with media associate to provide meeting recaps and delegate follow up items accordingly
- Oversee management of client purchase orders through Advantage accounting platform, ensuring accuracy on monthly vendor invoicing and post-mortem actualizations
Accomplishments:
- Remotely transitioned management of SolarWinds account from California to Austin within 3 months; simultaneously onboarded account team within same timespan
- Instituted change in company’s work from home policy, increasing monthly allotment from 2 to 4 days
Career Sabbatical
August 2016 – April 2017
North America, Europe, Asia
- Allotted time for personal & professional growth via travel; cultivated cultural experiences across 7+ countries to challenge internal curiosities and self-nurture understanding of marketing techniques in other global societies.
Digital Media Planner
March 2016 – August 2016
Mediacom New York, NY
Client: Subway
- Co-managed digital planning team (media, paid social, SEM, analytics) in developing and executing national campaigns, leveraging $2 million in minimum monthly budgets
- Managed RFP process & vendor meetings, securing 7+ new strategic media partnerships in one month to maximize audience scale and optimize attainment of campaign KPIs
- Directly supervised assistant planners to ensure efficiency in campaign trafficking, insertion order processing, and financial actualizations using Prisma (Media Ocean)
- Led weekly status calls for campaign performance reviews, competitive analyses and optimization planning with over 35 client/agency/media partner representatives
- Collaborated consistently with internal/external Ad Ops teams to assess campaign tracking and troubleshoot tagging issues when needed
Account Planner
May 2015 – March 2016
Dieste, Inc.
Dallas, TX
Client: AT&T Mobility & Entertainment Group
- Co-led with Planning Director in driving strategic direction for all campaigns and client deliverables
- Owned internal communication process, holding briefing sessions to align teams on campaign objectives and kick off creative development
- Generated actionable consumer insights, sourcing Nielsen & Iconoculture to inform TV, radio, digital, OOH, social and in-store executions
- Project managed campaign deadlines with account executives, enforcing weekly check-ins for creative reviews & client approvals
- Fostered growth of planning team through internal lunch and learns, and developing partnerships with external research partners across the US
Account Strategist
August 2014 – May 2015
Freelance
Austin, TX
Client: Start-up company in the child-care market
- Contracted a solo 9-month project to develop a social media awareness campaign for client’s brand launch
- Identified strategic point of entry through competitive analysis, and leveraged data to guide creative direction of paid social posts
- Secured 20% growth in clientele throughout span of project
SKILLS
Microsoft Office, Outlook, Asana, Google DCM, Slack, DemandBase, Zoom, Adobe Analytics, HubSpot Social Media certified, Bilingual
STRENGTHS
Digital Marketing, B2B Marketing, Project Management, Campaign Optimization, Demand Generation, Lead Generation, Inbound Marketing, Data Analysis, Content Analysis, Budget Management
EDUCATION
Master of Arts in Advertising, The University of Texas at Austin
Bachelor of Arts in Mass Communication, Texas State University
