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Kateryna
Conversion Optimization (CRO) & Google Ads (PPC) Expert
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Kateryna Berestneva
Ukraine
English, Russian, Ukrainian
Greece
Bachelor's degree
Kyiv Solomon University, Kyiv, Ukraine
Bachelor of Business Administration (B.B.A.), Marketing
Attention to Detail, Open-Minded, Professionalism, Responsibility
Animals/pets/dogs, Learning, Shopping

I help businesses boost online sales and improve conversions, optimize the performance of the current marketing activities and increase ROI.
With 15 years in corporate sales and 5 years in Digital Marketing, I see each project from the angle of closing the sale and provide an individual solution for your industry, your market, your company.

Digital Marketing, Online Advertising, SEO, UI/UX
Marketing/Social Media
3 - 5 Years of experience
Business Development
> 10 Years of experience
Full-Time, Part-Time, Contract
Conversion Optimization (CRO) & Google Ads (PPC) Expert | Freelancer | 09/2015-current time

Conversion rate optimization and improvement of marketing campaigns result by the means of website UX optimization, sales funnel building, inbound marketing, and online sales strategy centered on the clients' acquisition and revenue generation.
Google Search Ads (PPC) campaigns setup, audit & conversion optimization to drive highly-targeted traffic and speed the process of profit generation.

Tools & skills: Analytics & Research (Google Analytics, Moz, HotJar, etc), Sales Funnel & user path efficiency improvement, website structure, information architecture & mock-up (WireframePro), SEO, Local SEO, Google My Business, online sales Growth Strategy, Google Ads (PPC) certified expert.

User Experience (UX), SEO and PPC Consultant | DriveTraffic Digital Marketing | Remote | 10/2017 - 08/2019

Conversion rate optimization: UX website optimization, sales funnel improvement, A/B testing, mock-ups. Lead generation and search engines' ranking improvement: SEO & Local SEO audit, Google My Business optimization.
Google Search Ads (PPC) campaigns' management, audit, and conversion.

Tools & Apps: HotJar, WireFramePro, Google Analytics, Google Search Console, Google My Business, MOZ, Ahrefs, ScreamingFrog, BrightLocal.

Key Account Manager | NOKIA | Kyiv, Ukraine | 09/2010 - 10/2014

Managed 75% of Nokia client accounts in Ukraine, responsible for sales, forecast, planning and full relationship cycle management. Complete overarching administration and development of marketing campaigns, financial approvals, monitoring, analysis, and reporting. revenue generation.
Long term relationships establishment with assigned clients to deeply understand their demands, develop and support their business to generate Nokia sales as a result.
Market and sales analytics & forecast, threats and opportunities identification, cross-sales and up-sales prospecting to reach the company's quarterly and annual sales targets.

Key Account Manager | Kyivstar GSM | Kyiv, Ukraine | 04/2004 - 09/2010

Responsible for developing long-term relations with customers and prospecting sales. Account management, new business opportunities research, negotiations and contracting with existing and new customers to maximize profits and meet sales quotas. Average monthly fulfillment - 175%.
Managed around 300 clients, the biggest companies in Ukraine in the field of banking, insurance, manufacturing, and services.

Experience