Consultant/Self Employed
Social Media Consultant | New York, NY | Feb. 2019 - Present

• Helping businesses and solo entrepreneurs with social media content strategy. Most recently, I consulted full-time for Audible as a social media manager for Audible Canada.
• Creating tailored (organic and paid) social media strategies, and developing social-media friendly content.
• Building editorial calendars and creating audits of current social channels.
• Analyzing performance by monitoring social media analytics.
• Providing coaching on social content strategy, and offering insights on social media management.

Audible, Inc
Social Media Manager (contract) | Newark, NJ | Oct. 2019 - Sept. 2020

• Leading the organic and paid social media strategy for Audible Canada, including Facebook,
  Instagram, and Twitter, resulting in 55% Y-O-Y growth in community size for Instagram, and 61%
  Y-O-Y growth in community size for Twitter
• Identifying compelling editorial and audiobook content, increasing organic (non-Amazon traffic)
  back to Audible.ca, to promote both brand-driving and sales-driving initiatives
• Owning all aspects of social media management, including (fluid) editorial calendar planning,
  providing creative direction on content types (including new animated creative) and community
  engagement.
• Creating and curating on-brand content (copywriting and copyediting) for paid and organic use
  across social media platforms.
• Managing paid social promotion strategy on Facebook, Instagram, Instagram Stories, and Twitter.
  Coordinating an ad testing approach of balancing broad-reaching brand campaign audiences vs.
  niche audiences.
• Developing relationships with external partners to increase Audible Canada’s brand visibility.
• Coordinating social media plans for Audible promotion during partners’ live events, on their social
  media channels. Partnering with celebrity teams to prepare for audiobook launches and live event activations. Advising celebrity teams on social media copy and follow-up social media activities. Liaising with the teams of James Taylor, and Quebec actress, Sarah-Jeanne Labrosse.
• Project managing social content development with external creative agencies (visual creative
  direction for social-friendly asset creation, managing the legal needs and review).
• Developing creative briefs, and partnering with external agencies for an “Always On” influencer
  campaign featuring top Canadian lifestyle influencers. Testing Tribe for influencer content.
• Maintaining intra-company relationships as a cross-functional social ambassador with all content-related departments (Marquee, Merch, Editorial, Originals, Audible Studios, third-party publishers), aligning marketing efforts across Audible Canada with overall business objectives.
• Partnering with the SEO team to optimize editorial content via social channels; reporting back insights, and contributing to SEO-content paid social promotion strategy.
• Collaborating with Audible global social team leads to support international campaigns, and audiobook launches.
• Analyzing weekly social media performance; creating ad-hoc reports for social campaigns. Detecting trends in performance data to determine future marketing and testing opportunities.

Vitals.com (Healthcare Marketplace Acquired by WebMD)
Social Media & Content Manager | New York, NY | Jan. 2017 - Feb. 2019

• Owned the overall social media strategy (organic and paid social) to generate brand awareness.
• Created and managed tailored Facebook ad campaigns for segmented audiences, increasing
  audience reach by 60% and increasing brand engagement by 75%. Tracked and analyzed campaign
  performance using Google Analytics and social analytics.
• Spearheaded and maintained social media plans/editorial calendars, which encompassed
  scheduling, content development and curation, for Facebook, Twitter, and LinkedIn.
• Developed content for both social media and for the company blog; including original copy, graphics,
  and applicable videos.
• Copyedited in-depth health condition-focused guides, and ensured website
  copy updates in a timely manner.
• Launched a corporate communications initiative for LinkedIn, with training sessions for top sales
  executives and company leadership. Created a resource library with pre-written, ready-to-share
  content for LinkedIn distributed via a weekly newsletter. Increased brand awareness on LinkedIn
  by more than 70%.
• Ensured all content marketing (including social media) materials adhered to corporate branding
  and industry guidelines.
• Provided copywriting and copyediting support for the sales and marketing departments.
• Helped represent the brand, and coordinated logistics for various industry trade shows.

FSAstore.com (Healthcare E-commerce Company Acquired in 2019)
Communications & Social Media Strategist | New York, NY| Aug. 2013 – Dec. 2016
Content Writer | October 2012 – August 2013
Hired as an early member of the marketing team to support the company’s growth from
a start-up to an industry leader. Spearheaded communications for customers, employees, and investors.

• Owned and managed editorial calendar content for Facebook, Twitter, Pinterest, and YouTube.
• Launched and tested ad campaigns on Facebook, Instagram, Pinterest, and Twitter. Helped build
  brand awareness through a nationwide Sweepstakes campaign across all social channels.
• Analyzed social media performance via Google Analytics, Buffer, Facebook Insights and Hootsuite, to inform future campaign ideas and test new initiatives.
• Worked as an account manager with marquee brand partners to create custom marketing initiatives
  to increase awareness of their Flexible Spending Account eligibility. Brand partners included L’Oréal,
  Medela, Philips, KT Tape, and Johnson & Johnson. Brand collaborations drove significant incremental revenue. Content created included, but was not limited to, email marketing copy, social media posts, on-site banners and more.
• Developed and edited company press releases, contributed CEO (ghost written) bylines, and created
  guest blog content on behalf of family bloggers.
• Contributed to the CEO's interview prep and media training for the Associated Press, the Today
  Show, Kiplinger, NYTimes, and more. Represented FSAstore.com as a company spokeswoman for
  interviews such as the NYTimes.
• Actively monitored PR initiatives aimed at enhancing the company's visibility and product
  conversions on Google Analytics.
• Oversaw content production for the company blog and website to drive thought leadership
  opportunities and SEO.
• Copyedited outgoing marketing materials to ensure materials adhered to corporate branding and
  industry guidelines. Contributed copy to–and collaborated on–ongoing email marketing campaigns
• Managed a content writer, and various content marketing interns (over multiple summers).
• Wrote scripts for YouTube videos answering consumer questions about Flexible Spending Accounts,
  and appeared in videos as a spokeswoman.

THE STANDARD PUBLISHING
Staff Writer/Insurance Business Reporter | Boston, Mass. | Sept. 2010 - Oct. 2012

• Reported on property and casualty insurance for The Standard, New England's Insurance Weekly. Topics included workers' compensation, auto insurance, terrorism risk insurance, kidnap and
  ransom insurance, The National Flood Insurance Program, stories on social media/new technology
  for the P/C industry, insurance fraud and questionable claims.
• Covered industry conferences, meetings across New England, and interviewed key stakeholders.
• Analyzed studies, court cases, reports, and financial outlooks for in-depth reporting.
• Updated and managed the company Twitter account.