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Detail-oriented, responsible, and proactive. A Marketing Manager with experience in online content creation, production marketing materials, brand messaging, and in-store merchandising. Open- minded and free-spirited individual who enjoys a new challenge in and out of the office.
CHANNEL MARKETING MANAGER- MTD Products | Valley City, OH | Feb 2019-Current
- Managed CRAFTSMAN brand for Lowe’s, Menard’s, Amazon, and Ace Hardware
- Implemented go-to-market strategies, both online and in-store, for new product launches
- Lead creative design for development of on-product and in-store merchandising concepts
- Lead creation and execution of store employee training materials
- Successfully launched partnership between MTD and Lowe’s 3rd party merchandising strategy team
- Managed marketing budget of 1.2 Million Dollars
CHANNEL MARKETING INTERN- MTD Products | Valley City, OH | Jan 2018-Feb 2019
- Worked with digital marketing team to monitor and develop content for social media channels
- Monitored weekly online and print ads for top performing retailers and competitors
- Researched and designed cost analysis for products and materials to be used at trade shows and regionally held meetings
- Provided on-going support of marketing materials available to our independent retail channel
TRAINING/ASSISTANT MANAGER- Plato’s Closet | Strongsville, OH | June 2013-Jan 2018
- Trained all new employees on the store’s customer service policy, general practices, and the responsibilities and expectations of their role
- Monitored daily, weekly, and monthly sale goals to ensure they were achieved and store was adequately staffed
- Responsible for opening and store closing duties, including counting tills, nightly cleaning, and bank deposits
- Participated in bi-annual inventory counting
