Diro, a US-based early-stage deep tech startup, has garnered acclaimwith numerous global awards. Our mission is to revolutionize the techlandscape with our innovative solutions. Dive deeper into our journey at[www.diro.io](http://www.diro.io).Position: Digital Marketing SpecialistLocation: 20, Okhla Phase III, Okhla Industrial Estate, NewDelhi, Delhi – 110020Why Diro?– Innovation at its Best: Be at the forefront of infrastructureinnovation, supporting the backbone of our cutting-edge solutions.– Diverse & Inclusive: We believe in the power of diverseminds. Bring your unique technical perspective, and we’ll celebrateit!– Growth & Development: At Diro, personal and professionaldevelopment go hand in hand. Enhance your skills in a dynamic startupenvironment.– Cutting-Edge Technology: Our patented technology specializes inverifying original documents for identity verification and KYC/AMLcompliance.– Global Collaboration: Engage with stakeholders from around theworld and be a part of our global vision.The Role:As a Digital Marketing Specialist at Diro, you’ll play a pivotalrole inDeveloping Digital Marketing Strategies: Create comprehensivedigital marketing strategies aligned with overall marketing objectives todrive online traffic, engagement, and conversion.SEO (Search Engine Optimization): Implement SEO best practices toimprove website visibility and rankings on search engines. Perform keywordresearch, on-page optimization, off-page optimization, technical SEO, linkbuilding and monitor website performance using tools like Google Analyticsand Google Search Console along with other key SEO strategies.SMO (Social Media Management): Manage and optimize social mediaprofiles/pages across platforms like Facebook, Twitter, LinkedIn,Instagram, etc. Create and execute social media campaigns to increase brandawareness, engagement, and followers.PPC Advertising: Plan, execute, and optimize pay-per-click (PPC)advertising campaigns on platforms like Google Ads, Bing Ads, and socialmedia advertising (Facebook Ads, LinkedIn Ads, etc.) to increase websitetraffic and conversions.Content Creation and Management: Develop and curate engagingcontent for various digital channels such as websites, blogs, social media,email newsletters, etc. Manage content calendars and ensure contentconsistency across platforms.Email Marketing: Design, execute, and analyse email marketingcampaigns to nurture leads, retain customers, and drive conversions. Manageemail databases, create compelling email content, and track campaignperformance metrics.Analytics and Reporting: Monitor and analyse key performanceindicators (KPIs) such as website traffic, engagement metrics, conversionrates, etc. Generate regular reports to track campaign performance,identify trends, and make data-driven decisions.Website Management: Oversee website maintenance, updates, andimprovements to ensure a seamless user experience. Collaborate with webdevelopers/designers to implement changes and optimize websiteperformance.Digital Advertising Strategy: Develop and execute digitaladvertising strategies across various channels including displayadvertising, retargeting, and native advertising to reach target audiencesand achieve marketing goals.Market Research and Competitor Analysis: Conduct market researchto identify industry trends, consumer behaviour, and competitive landscape.Use insights to refine digital marketing strategies and stay ahead ofcompetitors.Budget Management: Manage digital marketing budgets effectively,allocate resources efficiently, and track expenses to ensure optimal returnon investment (ROI) for marketing initiatives.What We’re Looking For:– Experience in executing digital marketing campaigns, achievingmeasurable results, and overcoming challenges– committed to continuous education and staying updated withindustry trends– Excellent communication skills for effective collaboration withinternal teams and external partnersPerks & Benefits:– Continuous learning opportunities to keep you updated with thelatest trends and best practices.– Flexible Time Off (FTO) to ensure you have a balanced work-lifeintegration.– A supportive environment that prioritizes your well-being.Remote Work: Not available at this time.Join us in shaping the infrastructure that powers our innovativesolutions. Apply now!Job Types: Full-time, PermanentBenefits:Flexible scheduleFood providedSchedule:Day shiftExperience:Total work: Minimum 5 years (Required)Job Type: Full-timeSalary: ₹30,000.00 – ₹60,000.00 per monthBenefits:Food providedSchedule:Day shiftEducation:Bachelor’s (Preferred)Experience:Digital marketing: 5 years (Preferred)total work: 5 years (Preferred)Work Location: In personTagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home