Taking care of people is at the heart of everything we do, and westart by taking care of you, our valued colleague. A career at Sedgwickmeans experiencing our culture of caring. It means having flexibility andtime for all the things that are important to you. It’s an opportunity todo something meaningful, each and every day. It’s having support for yourmental, physical, financial and professional needs. It means sharpeningyour skills and growing your career. And it means working in an environmentthat celebrates diversity and is fair and inclusive.A career at Sedgwick is where passion meets purpose to make a positiveimpact on the world through the people and organizations we serve. If youare someone who is driven to make a difference, who enjoys a challenge andabove all, if you’re someone who cares, there’s a place for you here.Join us and contribute to Sedgwick being a great place to work.Great Place to Work®Most Loved Workplace®Forbes Best-in-State EmployerDirector Marketing StrategyPRIMARY PURPOSE: Serves as a strategicbusiness partner to Sedgwick business unit leadership to develop tailoredmarketing strategies to support growth.ESSENTIAL FUNCTIONS And RESPONSIBILITIESPartners with business unit Presidents and company leaders inoperations, sales, and client services to develop marketing strategies tosupport growth.Collaborates with marketing centers of excellence to deploy marketingtactics in support of strategies.Provides stakeholder updates to business unit leadership; sharesresults and optimizes plans based on learnings.Works with fellow Brand Strategists to develop and design bestpractices and best-in-class marketing approaches.Teams up with marketing center of excellence (PR, Digital/Social,Content, Conference) leads to ensure strong working knowledge of keymarketing tactics.Follows existing brand guidelines and develops additional contentguidelines to ensure consistency and brand voice across all channels.Manages execution against the overall content calendar andcustomer/client programs.Partners with the creative team to provide direction, ideate concepts,and bring campaigns to life.Collaborates with internal teams, including creative, marketing, andproduct teams, to ensure consistent brand messaging and userexperience.Monitors and reports on digital content performance metrics and makesdata-driven recommendations to optimize assets and improve userengagement.Leverages market trends to identify opportunities for new content andcampaign development.Conducts research and analysis on industry and competitor trends toensure our brand is showing up best-in-class.Translates existing customer insights into relevant marketing programimplications.Conducts research, analyzing findings, making recommendations, ideatingcollaboratively with creative and overseeing projects through tocompletion.ADDITIONAL FUNCTIONS And RESPONSIBILITIESPerforms other duties as assigned.Travels as required.QualificationsEducation & LicensingBachelor’s degree in marketing, business, or a relatedfield, from an accredited college or university preferred.ExperienceTen (10) years of related experience or equivalent combinationof education and experience required. Experience as an account manager,planner or strategist at an ad agency or senior brand managerpreferred.Skills & KnowledgeStrong consumer-first approach, grounded in a passion and curiosity forconsumer insightsExcellent oral and written communication skills, including presentationskillsPC literate, including Microsoft Office productsAnalytical and interpretive skillsStrong organizational skillsExcellent interpersonal skillsProven management/leadership skillsExcellent negotiating skillsAbility to create and complete comprehensive, accurate and constructivewritten reportsAbility to work in a team environmentAbility to meet or exceed Performance CompetenciesWORK ENVIRONMENTWhen applicable and appropriate, consideration will be given toreasonable accommodations.Mental: Clear and conceptual thinkingability; excellent judgment, troubleshooting, problem solving, analysis,and discretion; ability to handle work-related stress; ability to handlemultiple priorities simultaneously; and ability to meet deadlinesPhysical: Computer keyboarding, travelas requiredAuditory/Visual: Hearing, vision andtalkingThe statements contained in this document are intended to describe thegeneral nature and level of work being performed by a colleague assigned tothis description. They are not intended to constitute a comprehensive listof functions, duties, or local variances. Management retains the discretionto add or to change the duties of the position at any time.Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.If you’re excited about this role but your experiencedoesn’t align perfectly with every qualification in the jobdescription, consider applying for it anyway! Sedgwick is building adiverse, equitable, and inclusive workplace and recognizes that each personpossesses a unique combination of skills, knowledge, and experience. Youmay be just the right candidate for this or other roles. Show more Show lessTagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home